Wal-Mart's Jim and Laura: The Real Story
The bloggers backing the big retailer are not fake people, but real fans. However, Wal-Mart is paying plenty for their support.
By Pallavi Gogoi
OCTOBER 8, 2006
BusinessWeek.com - Top News
A couple takes an RV across multiple states and takes advantage of free parking in Wal-Mart lots. Interesting article that digs into the question of whether or not they were paid to blog for the retailer.
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