May 26, 2008, 8:22PM
Some law firms cut names down to size
Some law firms cut their names down to size
By Mary Flood
Copyright 2008 Houston ChronicleTo Cher, Madonna, Oprah and Prince add Howrey, Skadden, Sutherland and Winstead.
It’s part of a new branding trend for law firms — to go by only one name. When a law firm brands itself, it’s generally fantastic for the person answering the phone, hard on the tech team and really rough on the legacy of the usually-dead partners whose names go out of use. (cont.)
Tuesday, May 27, 2008
Incredible Shrinking Law Firm Names
I saw this on the Houston Chronicle site and thought it was interesting.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment