Free BRASS webinar “Industry Research Using the Economic Census and Other Government Sources” Dec 11 & 18

Registration is open to the first 98 people.  Please register for each part separately.

INDUSTRY RESEARCH USING THE ECONOMIC CENSUS AND OTHER GOVERNMENT SOURCES

PART 1:                        Wednesday, December 11, 2013 from 2:00 PM to 3:30 PM (EST)

To understand an industry is to understand the context in which a company operates. This course will review the Economic Census and other free government sources that could help you find specific data, create an industry profile, define competition, and monitor the business environment. If you work with small to medium size businesses this webinar will give you the confidence to help with marketing plans for entrepreneurs and economic development plans for policy makers.

Hands-on "Quiz" will get you into the sources and using the services. Come back the following week to share what you found and discuss the joys and struggles and go deeper into industry research.

REGISTER FOR PART 1 :         http://bit.ly/1boSUHR  

PART 2:                        Wednesday, December 18, 2013 from 2:00 PM to 3:00 PM (EST)

We will review the hands-on "Quiz" you received on December 11, where you practiced using the sources and services learned in Part 1. This collaborative event will also record some of your favorite free and fee-based sources to do industry research.

REGISTER FOR PART 2:          http://bit.ly/1j4QJNZ

Visit RUSA’s website for a full list of online learning opportunities:  http://www.ala.org/rusa/development/onlinece

Any questions?  Please contact natasha.arguello@utsa.edu.

40+ Online Competitive Intelligence Tools

Barry Hurd of Thoughts on the Digital Divide has provide a substantial list of over 40 online tools for competitive intelligence. 

eDataSource

eDataSource is an online competitive intelligence service that provides insights into sales trends at major online retailers and subscription services. Founded in 2003, the company also is the worldwide leader in competitive intelligence for email, social media and ecommerce activity, based on active monitoring of more than 800,000 consumer inboxes and 9,000 brands. The company provides strategic analytics products and services for online marketers, publishers and their service providers.

21 Resources for Library Marketing with Social Media

There are so many good (and free!) marketing opportunities on social media channels. Here are some articles and blog posts which offer advice for making the most of these. 21 Resources for Library Marketing with Social Media

RivalEdge

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GlobalData

GlobalData is an intelligence strategic business solutions database that provides in-depth primary and secondary search in a wide range of professional industries such as Oil and Gas, Pharmaceuticals, Alternative Energy, Clean Technology and etc. In addition, GlobalData draws insights and analysis of company and industry profiles, along with competitive data and market trends.

Open Site Explorer

Open Site Explorer is a free search engine tool that performs competitive and marketing research. You can search 65 billion URLs and 9.2 trillion links.

The ROI of Social Media

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Our member Linda Will of Thompson & Knight has a feature article on AALL's Spectrum Online. Here is the link to the article:

http://www.aallnet.org/main-menu/Publications/spectrum/Spectrum-Online/market-to-market.html

AALL Members Receive Discounted Rate to Attend 2012 Legal Marketing Association Annual Conference

FYI!!!

Annual Conference. The LMA Annual Conference is the largest educational and networking event for legal marketing and business development professionals, annually attracting 1,000+ attendees. The 2012 conference will take place March 14-16 at the Gaylord Texan Resort in Grapevine, Texas (Dallas-Fort Worth).

Through the partnership, AALL members can enjoy all the benefits and registration discounts that full LMA members receive – simply reference your AALL membership when registering and receive the prevailing LMA member rate. Book early and save. Discounted pricing is available until December 30. Book online at www.LMAconference.com or call 877/562-7172 to secure your place.

Capital IQ

A Standard & Poor's business founded in 1999, Capital IQ collects accurate, timely data and analytical information for global financial professionals. Their clientele is mainly academia, government, corporations, consultant firms, private equity firms, investment banks, and research analyst companies. Interested in a free trial, sign up here. In August they launched an iPad app, read more.

PrivCo

PrivCo is an online source that conducts private company business and financial information. Additionally, PrivCo delivers in-depth and accurate statistical data for professionals in the following areas:

Competitive Intelligence, Libraries and Universities, M&A Professionals, Consulting and Market Research Firms, Investment Banks

Adios, Facebook and Twitter ... Hello, Google+

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